My creative practice explores the societal implications of emerging technology, with a focus on internet platforms, artificial intelligence and storytelling.
My work has been exhibited at the Queens Museum, CCA Tel Aviv, HEK Basel, and the Biennial for Moving Image and presented at SIGGRAPH, Festival de Cannes, and IDFA DocLab. I’m a former NEW INC member and National Film Board of Canada resident, co-founded Raycaster and Steamer Salon, Israel’s first VR and interactive storytelling festival. My work has been recognized by Vice, Google Web Experiments, The Next Web, and awarded by IDFA DocLab, Knight Foundation, and the Biennial of Media Arts of Chile.
Using Generative AI for Human Rights-Advocacy
A series of experiments that explore how AI-generated media can support, rather than undermine, human rights efforts. This project examines ethical, strategic, and technical approaches to leveraging generative AI for evidence, storytelling, and advocacy while addressing risks like misinformation and bias. Through case studies, workshops, and collaborations with activists, we aim to equip communities with practical tools to harness AI for justice and accountability.
2023, WITNESS
2023, WITNESS
MARROW
If machines have mental capacities – do they also have the capacity of mental disorders?
If machines have mental capacities – do they also have the capacity of mental disorders?
An interactive theater piece where participants become machine learning models at a family dinner.
In this immersive experience, four participants assume the roles of Mother, Father, Brother, or Sister and follow a scripted scene dictated by AI. Their voices are recorded and cloned, while dinner plates project dialogue, forcing them to act according to machine logic. Bone-conduction earphones whisper their AI personas’ inner thoughts in their own voice, and interactive visuals and soundscapes distort reality around them.
Inspired by Generative Adversarial Networks (GANs), the story mirrors AI’s non-convergence failure—an endless battle over what is real. As the scene unfolds, glitches emerge, tensions rise, and the family dynamic spirals into dysfunction. The lines between human and machine, memory and simulation, real and fake begin to blur.
What starts as a mundane dinner becomes a surreal reflection on how both humans and machines are shaped by their training. Marrow is not just a performance—it’s an experiment in perception and control.
During the dvelopment we published creative tools: Small dataset preperation, collaborative tool when working on GAN latent space and generating images in real time using 360 camera and GuaGAN.
Developed in collaboration with Avner Peled.
Co-production of the National Film Board of Canada and AtlasV.
Sound by Philippe Lambert.
Animation by Paloma Dawkins.
2020, Montreal Canada.
In this immersive experience, four participants assume the roles of Mother, Father, Brother, or Sister and follow a scripted scene dictated by AI. Their voices are recorded and cloned, while dinner plates project dialogue, forcing them to act according to machine logic. Bone-conduction earphones whisper their AI personas’ inner thoughts in their own voice, and interactive visuals and soundscapes distort reality around them.
Inspired by Generative Adversarial Networks (GANs), the story mirrors AI’s non-convergence failure—an endless battle over what is real. As the scene unfolds, glitches emerge, tensions rise, and the family dynamic spirals into dysfunction. The lines between human and machine, memory and simulation, real and fake begin to blur.
What starts as a mundane dinner becomes a surreal reflection on how both humans and machines are shaped by their training. Marrow is not just a performance—it’s an experiment in perception and control.
During the dvelopment we published creative tools: Small dataset preperation, collaborative tool when working on GAN latent space and generating images in real time using 360 camera and GuaGAN.
Developed in collaboration with Avner Peled.
Co-production of the National Film Board of Canada and AtlasV.
Sound by Philippe Lambert.
Animation by Paloma Dawkins.
2020, Montreal Canada.
I’VE ALWAYS BEEN JEALOUS OF OTHER PEOPLE’S FAMILIES
Four people gather around a dinner table, acting as family. The table is set with sound, projection, and text, eliciting something familiar yet disturbing. Each “family” is processed through the logic of GAN via different machine learning networks which are trained on a dataset of “Perfect Family Dinners,” and sees participants through that lens. The output projected is a distortion, revealing an attempt to fill in the gaps between fantasy and reality. Looking into these outputs we found hidden pockets of error and loss.
This interactive installation embodies Machine learning processes, offering insight into the inner world of GAN (generative adversarial network).
More on the research: Family2Family/ published at Immerse. When Machines look for order in Chaos/ published at Immerse. 5 reasons why I believe AI can have mental illness/ published at becoming human.
Featured: IDFA DocLab2018, ARTS AT MIT, _DocuBase
This interactive installation embodies Machine learning processes, offering insight into the inner world of GAN (generative adversarial network).
More on the research: Family2Family/ published at Immerse. When Machines look for order in Chaos/ published at Immerse. 5 reasons why I believe AI can have mental illness/ published at becoming human.
Featured: IDFA DocLab2018, ARTS AT MIT, _DocuBase
Technical director: Cristobal Valenzuela.
Animation and developer: Laura Juo-Hsin Chen 陳若昕.
Speech and sound design: Avner Peled.
Co-production of the National Film Board of Canada and AtlasV.
Suppoerted by IDFA DocLab & MIT Open Documentary Lab.
2018, Amsterdam Netherlands.
Animation and developer: Laura Juo-Hsin Chen 陳若昕.
Speech and sound design: Avner Peled.
Co-production of the National Film Board of Canada and AtlasV.
Suppoerted by IDFA DocLab & MIT Open Documentary Lab.
2018, Amsterdam Netherlands.
TZINA: SYMPHONY OF LONGING
How can one get lost in a memory?
How can one get lost in a memory?
A poetic, interactive room-scale webVR documentary in which the residents of the run-down Dizengoff Square in Tel Aviv muse on love, loneliness and things that are no more.
In January 2017, Tzina Dizengoff square, one of Tel Aviv’s emblematic sites, was demolished. The square became a home for the lonely and marginalized characters of the area.
This project tells the story of the people who gravitated toward the square and spent their days in it. In this interactive webVR documentary, they talk about their lives and the square.
Together, they form a poetic musing on lost loves and things that have passed. Tzina invites you to physically explore the virtual square, combining elements of fantasy, while experiencing the square at different times of the day.
Featured: The Creators Project, Google WebVR experiments, Cannes NEXT, _DocuBase, IDFA DocLab,SIGGRAPH, B3 Biennale, DocAviv,Astra Film Festival, Documentales inmersivos llegan, T.O webfest, ICIDS, Ha’aretz, Prosthetic Knowledge, Calcalist, Osim Seder.
Won: Best digital story by Chile Juan Downey Contest, Honorable mention by AWWWARDS, CSS star awards, CSS design awards and received 11 more nominations.
Lead developer: Avner Peled
Design director: Ziv Schneider
Technical director: Or Fleisher
Creative code and animation: Laura Juo-Hsin Chen 陳若昕
UX expert: Udi Ben-Arie
Supported by Tel Aviv University & Rabinovich Cinema project.
2016, Amsterdam Netherlands.
In January 2017, Tzina Dizengoff square, one of Tel Aviv’s emblematic sites, was demolished. The square became a home for the lonely and marginalized characters of the area.
This project tells the story of the people who gravitated toward the square and spent their days in it. In this interactive webVR documentary, they talk about their lives and the square.
Together, they form a poetic musing on lost loves and things that have passed. Tzina invites you to physically explore the virtual square, combining elements of fantasy, while experiencing the square at different times of the day.
Featured: The Creators Project, Google WebVR experiments, Cannes NEXT, _DocuBase, IDFA DocLab,SIGGRAPH, B3 Biennale, DocAviv,Astra Film Festival, Documentales inmersivos llegan, T.O webfest, ICIDS, Ha’aretz, Prosthetic Knowledge, Calcalist, Osim Seder.
Won: Best digital story by Chile Juan Downey Contest, Honorable mention by AWWWARDS, CSS star awards, CSS design awards and received 11 more nominations.
Lead developer: Avner Peled
Design director: Ziv Schneider
Technical director: Or Fleisher
Creative code and animation: Laura Juo-Hsin Chen 陳若昕
UX expert: Udi Ben-Arie
Supported by Tel Aviv University & Rabinovich Cinema project.
2016, Amsterdam Netherlands.
VOLUME
Volume is a machine learning tool for storytellers that converts 2D images and videos to 3D models.Using state-of-the-art machine learning research, Volume was able to reconstruct a single 2D image or video in 3D space. Volume was built with hope to become an accessible solution, to allow anyone to easily generate a 3D asset and use it in 3D environments- to be viewed in virtual, augmented and mixed reality platforms.
Our most notable experiment was “inside pulp fiction“. In this experiment we used Volume’s technology to reconstruct Pulp Fiction’s iconic dance scene in Augmented Reality.
Featured: The Next Web, Daily Planet Discovery Channel,Tecmundo, SIGGRAPH 2018, The Next Web (2), Vice, Prostethic Knowledge, Mashable, UploadVR, VRFocuse, Android Headlines, Labroots, Arporn, UnMediated Journal of Politics and Communication.
Visit GitHub
Collaboration with Or Fleisher.
2017-2018
PLATES OF THE WORLD
How collections form knowledge of cultural heritage on a larger scale? How can a museum collection exist beyond the museum walls?
How collections form knowledge of cultural heritage on a larger scale? How can a museum collection exist beyond the museum walls?
This experiment aimed to expand the understandings of old and new museum’s collections, draws attention to the interdependence of collecting and sheds light on how collections form knowledge of cultural heritage on a larger scale.
We focused on commemorative souvenirs from the 1939 and 1964 New York World's Fairs, which took place in the park where the Queens Museum in NYC stands today. The Fairs aimed to represent the whole world in one physical space through its nation states and, in 1964, also its corporations.
Using a digital platform, machine learning and web scraper technologies, we investigate were the collection is scatter around the US, it value and generated new type of plates. We explore how can we program a machine that “observes” the plate collection and generates a new plates on its own. We aimed to highlight alternative forms of collections and speculate on the future of how they get displayed and designed. The results were in the form of online data visualization and a physical installation.
Read more on the research in our Medium post
A Raycaster project.
Developed together with Ziv Schneider.
3D post processing: Regina Cantu de Alba
Web development: Sam Lavigne
Words to sentences generator: Eran Hadas
Text 2 Image Generator: Eyal Gruss
In collaboration with Queens Museum and the support of Knight Foundation and NEW INC.
2018, Queens Museum, NYC.
We focused on commemorative souvenirs from the 1939 and 1964 New York World's Fairs, which took place in the park where the Queens Museum in NYC stands today. The Fairs aimed to represent the whole world in one physical space through its nation states and, in 1964, also its corporations.
Using a digital platform, machine learning and web scraper technologies, we investigate were the collection is scatter around the US, it value and generated new type of plates. We explore how can we program a machine that “observes” the plate collection and generates a new plates on its own. We aimed to highlight alternative forms of collections and speculate on the future of how they get displayed and designed. The results were in the form of online data visualization and a physical installation.
Read more on the research in our Medium post
A Raycaster project.
Developed together with Ziv Schneider.
3D post processing: Regina Cantu de Alba
Web development: Sam Lavigne
Words to sentences generator: Eran Hadas
Text 2 Image Generator: Eyal Gruss
In collaboration with Queens Museum and the support of Knight Foundation and NEW INC.
2018, Queens Museum, NYC.
ORION VR
A meditative VR experience, walking through the sculpture garden planned by the late sculpture Ezra Orion (1934-2015).
The Digital Arts Center in Holon has curated an exhibit around Orion’s four decades of work in large public spaces, predominantly the desert and outer space, exploring his extraordinary spatial perception confronting man with the sublime.
Orion left a few plaster and metal scale models. Their presence as a monument to an unrealized act, coupled with the desire to find a new way to document and preserve the objects, led The Digital Arts Center to an attempt to bring Sculpture Field to life with contemporary technology and recreate it in reality.
OrionVR is an installation where visitors of the exhibition walk inside Orion’s sculptures in a sort of meditative experience.
The models were scanned in 3D and adapted for VR. The result is a first opportunity to experience the sculptures in the huge dimensions Orion intended for them, and thus realize in virtual space the experience of the wandering spectator he saw in his mind’s eye.
Featured: Erev Rav (hebrew), Maarav, the Digital Arts Center Israel, The Jewish University LA.
Collaboration with Ziv Schneider.
2016, The Digital Arts Center, Israel.
The Digital Arts Center in Holon has curated an exhibit around Orion’s four decades of work in large public spaces, predominantly the desert and outer space, exploring his extraordinary spatial perception confronting man with the sublime.
Orion left a few plaster and metal scale models. Their presence as a monument to an unrealized act, coupled with the desire to find a new way to document and preserve the objects, led The Digital Arts Center to an attempt to bring Sculpture Field to life with contemporary technology and recreate it in reality.
OrionVR is an installation where visitors of the exhibition walk inside Orion’s sculptures in a sort of meditative experience.
The models were scanned in 3D and adapted for VR. The result is a first opportunity to experience the sculptures in the huge dimensions Orion intended for them, and thus realize in virtual space the experience of the wandering spectator he saw in his mind’s eye.
Featured: Erev Rav (hebrew), Maarav, the Digital Arts Center Israel, The Jewish University LA.
Collaboration with Ziv Schneider.
2016, The Digital Arts Center, Israel.
WALLFLOWER
Could AR be a playful means of communication to bridge a loss for words?
Could AR be a playful means of communication to bridge a loss for words?
A Wallflower is an AR face filter designed to be used during video calls on desktop. The filter transform the user’s appearance in response to their level of participation.
The project was developed as part of NYC Media Lab x CHANEL Synthetic Media Challenge, with Lens Studio, Snapchat’s software for creating AR effects. With the free Lens Camera software, it can be used on most video meeting communication tool, such as Zoom, MS teams, Hangouts, etc.
We used Lens Sudio’s face tracking capability to build our own logic for speech detection. By Measuring distance between the lips over time, we are detecting speech as an indication of participation.
Would you be encouraged to talk or stay quiet?
“Using your filter in meetings yesterday was the highlight of my day!!!! I've been keeping camera off lately and it was the only reason I turned it on and it really made it more fun. “ ––Judith
Try it yourself (see here how)
Collaboration with Ziv Schneider.
NYC Media Lab x CHANEL Synthetic Media Challenge.
2021, New York, USA.
The project was developed as part of NYC Media Lab x CHANEL Synthetic Media Challenge, with Lens Studio, Snapchat’s software for creating AR effects. With the free Lens Camera software, it can be used on most video meeting communication tool, such as Zoom, MS teams, Hangouts, etc.
We used Lens Sudio’s face tracking capability to build our own logic for speech detection. By Measuring distance between the lips over time, we are detecting speech as an indication of participation.
Would you be encouraged to talk or stay quiet?
“Using your filter in meetings yesterday was the highlight of my day!!!! I've been keeping camera off lately and it was the only reason I turned it on and it really made it more fun. “ ––Judith
Try it yourself (see here how)
Collaboration with Ziv Schneider.
NYC Media Lab x CHANEL Synthetic Media Challenge.
2021, New York, USA.
READ ONLY
How can a rejection– become a joyful experience?
How can a rejection– become a joyful experience?
A chrome extension that reads emails to look for rejections patterns comes from jobs, grants, and project applications and takes over emails with happy gifts and encouragement expressions. This project's goal is to make a dreadful process a happy one :)
Install the extension for free at Google store.
Developed together with Robert Morrisey
2019, New York, USA.
Install the extension for free at Google store.
Developed together with Robert Morrisey
2019, New York, USA.
MY PLACE OR YOURS
What happened after years – since he came back from the war?
What happened after years – since he came back from the war?
Homage to the legendary work of Olia Lialina “My Boyfriend Came Back From The War”.
Featured: MBCBFTW.online since 1996 exhibitions, HEK Basel, MU Amsterdam, Wired, Musrara.
“My place or yours is the most explicit version of MBCBFTW. I love it”– Olia Lialina.
2016, Israel.
Featured: MBCBFTW.online since 1996 exhibitions, HEK Basel, MU Amsterdam, Wired, Musrara.
“My place or yours is the most explicit version of MBCBFTW. I love it”– Olia Lialina.
2016, Israel.
MOMENT OF SILENCE
A Moment of Silence is an interactive project viewed as within the captive portal network page, that can only be experienced by two or more participants.
A captive portal is a web page accessed with a web browser that is displayed to newly connected users of a Wi-Fi or wired network before they are granted broader access to network resources.
Moment of silence is a celebration to Israel’s 70th anniversary. Each person places their thumbs on their smartphone for 60 seconds while their phones sound a “siren” composed of one device playing the word “Yes” while the other plays “No”. If one of the participants releases their grip, they will need to start the ceremony all over again in order to access the Wi-Fi network.
Featured: Center of Contemporary Art Israel, anna bershtansky.
A Raycaster project.
Developed together with Ziv Schneider.
Developer: Avner Peled.
Comissioned by CCA for “Captive Portal” series.
Curated by Yoav Lifshitz, Tal Messing, and CCA Curator Chen Tamir.
2018, Tel Aviv, Israel.
A captive portal is a web page accessed with a web browser that is displayed to newly connected users of a Wi-Fi or wired network before they are granted broader access to network resources.
Moment of silence is a celebration to Israel’s 70th anniversary. Each person places their thumbs on their smartphone for 60 seconds while their phones sound a “siren” composed of one device playing the word “Yes” while the other plays “No”. If one of the participants releases their grip, they will need to start the ceremony all over again in order to access the Wi-Fi network.
Featured: Center of Contemporary Art Israel, anna bershtansky.
A Raycaster project.
Developed together with Ziv Schneider.
Developer: Avner Peled.
Comissioned by CCA for “Captive Portal” series.
Curated by Yoav Lifshitz, Tal Messing, and CCA Curator Chen Tamir.
2018, Tel Aviv, Israel.
SHIT GOING DOWN
When shit going down – how can we keep each other safe?
When shit going down – how can we keep each other safe?
A social aid mobile app that allows contacting your trusted friends and local bail funds at a push of a button in case of an emergency.
The app will notify the chosen contacts, via text message or Twitter DM, that you might be in trouble, with just a press a button. Our goal is to offer additional support in challenging situations, like in times of protests and clashes with authority.
Visit website (on a mobile device).
In collaboration with Drake Talley.
2020, New York, USA.
The app will notify the chosen contacts, via text message or Twitter DM, that you might be in trouble, with just a press a button. Our goal is to offer additional support in challenging situations, like in times of protests and clashes with authority.
Visit website (on a mobile device).
In collaboration with Drake Talley.
2020, New York, USA.
WAR DANCE
How does life under war shape our movement in space?
How does life under war shape our movement in space?
During the Israel-Gaza armed conflict (”Tzuk-Eithan”), I documented myself dancing with a hula hoop as the sirens wail in the background.
With a little over a minute to take cover, I attempted to capture the first 30 seconds of each alarm, while emphasizing the absurdity and helplessness of the situation.
Featured: Harama Margazin, Favera Sicily Italy, Winter film Festival Stuttgart, Moscow Art Communities, Museum of Moscow, Honsen House Jerusalem.
Watch the series.
2014, Tel Aviv, Israel.
With a little over a minute to take cover, I attempted to capture the first 30 seconds of each alarm, while emphasizing the absurdity and helplessness of the situation.
Featured: Harama Margazin, Favera Sicily Italy, Winter film Festival Stuttgart, Moscow Art Communities, Museum of Moscow, Honsen House Jerusalem.
Watch the series.
2014, Tel Aviv, Israel.
STEAMER SALON
Steamer Salon was the first VR and Storytelling festival and Lab in Israel.
Steamer Salon was a four-day program that hosted a local and international group of storytellers, designers, and developers. The festival was Sold out with over 1500 visitors.
Through live interactive screenings, Virtual Reality Installations, Salon talks, and masterclasses – we wished to create a hands-on experience that brings together diverse groups of people to discuss the ins and outs of interactive storytelling.
After the four-day festival, we ran a six-week lab for selected projects and produced fourteen 360movies and interactive projects.
Featured: Festival de Cannes- Next and Israeli Pavilions, Center of Contemporary Art Israel, Cross video Days Paris, International Film Festival Moscow, Jewish Film Festival Australia, Wired, TimeOut, Haaretz, BeHance, CINETIc.
Supported by: Tel Aviv University, Samsung Israel, and Kaleidoscope VR.
Full Catalog.
Link
Founder director and producer.
co-directors: Tal Haring and Adi Lavy.
The festival took place at the CCA, Tel Aviv, Israel, March 2016.
Steamer Salon was a four-day program that hosted a local and international group of storytellers, designers, and developers. The festival was Sold out with over 1500 visitors.
Through live interactive screenings, Virtual Reality Installations, Salon talks, and masterclasses – we wished to create a hands-on experience that brings together diverse groups of people to discuss the ins and outs of interactive storytelling.
After the four-day festival, we ran a six-week lab for selected projects and produced fourteen 360movies and interactive projects.
Featured: Festival de Cannes- Next and Israeli Pavilions, Center of Contemporary Art Israel, Cross video Days Paris, International Film Festival Moscow, Jewish Film Festival Australia, Wired, TimeOut, Haaretz, BeHance, CINETIc.
Supported by: Tel Aviv University, Samsung Israel, and Kaleidoscope VR.
Full Catalog.
Link
Founder director and producer.
co-directors: Tal Haring and Adi Lavy.
The festival took place at the CCA, Tel Aviv, Israel, March 2016.